About Us

Welcome to Smart Bars by Smart Diet Solutions! Our journey began in 2012 when our founder started crafting delicious, nutritious protein bars in her mother’s kitchen in Perth. An elite athlete and former world-class competitor, corporate lawyer and International Federation of Bodybuilding competitor, she recognised a gap in the market and set out to create a bar that wouldn’t compromise on health or taste. 

 

Proudly Australian made and owned, we are a leading and innovative food manufacturer in the health and wellbeing snack food market. Our award-winning brand is highly recognisable, supplying customers across Australia. 

 

In 2024, Smart Bars welcomed new ownership under the guidance of a renowned surgeon and lawyer, who is also one of our valued customers. His expertise and passion for health and nutrition will help drive our mission forward as we continue to innovate and inspire. 

Our Mission

Our mission is to cultivate well-being through food. We are dedicated to changing the way the world eats for the better, inspiring our customers to reimagine themselves and live happier, healthier lives. Our purpose is fulfilled through the connections we share with our customers.

Our Vision

Aligning with the deeply personal mission of our founder, our vision is to become a force for good in health and nutrition.

Our Philosophy

We are passionate about crafting healthy snacks with real, no-nonsense ingredients. We prioritise quality by sourcing the best local ingredients whenever possible, and we use reverse osmosis filtered water—ensuring there are no chemicals or fluoride.

Thoughtfully Selected Ingredients


We focus on simple, purposeful ingredients:

  • Fibre

    Our non-GMO soluble fibre supports digestion and gut health. It packs a punch when it comes to upping your fibre intake, without sending you running!

  • Protein

    We use locally produced, micro-filtered, grass-fed whey protein that’s additive-free and non-GMO, delivering high-quality protein without compromise.

  • Healthy Fats

    Our raw blanched almond paste is nutrient-dense, providing hormone-balancing essential fats. Made from whole Australian almonds, this paste helps deliver the highest possible health benefits while making our bars deliciously easy to eat.

  • Natural Sweeteners

    We sweeten our bars with pure Stevia and are proud of the fact that there are no artificial sweeteners or sugar alcohols in our products. We also use the natural plant extract Thaumatin to sweeten the milk, dark and white keto-friendly chocolate pieces that we make ourselves.

  • Natural Flavours

    Our natural flavours are derived from plant sources, fermented and blended to provide delicious, authentic taste.

  • Other Ingredients

    We source local, organic ingredients wherever possible, such as semi-dried fruits, berries and nuts. When we can't, we ensure its sustainably sourced for top-tier quality.

Our Commitment

We refuse to cut corners or use unnecessary additives. As a true cold-pressed bar company, we create delicious bars packed with up to 23g of protein using minimal, premium ingredients. Perfect for pre- or post-workout, a healthy snack on the go, or appetite control, our bars are designed to keep you nourished and satisfied.

Award-Winning Quality

Our dedication to excellence has earned us the title of Best Protein Bar in Australia for 2021, 2022, and 2023. Health professionals rave about our bars as the top choice for those who care about nutrition without compromising on taste.

Dietitian Endorsement


Dani Catania, Dietitian, says:

  • For General Health Care:

    “In nearly two decades of working in the nutrition sector, I can 100% recommend Smart Bars to anyone looking for a healthy, convenient mini-meal that delivers quality protein and a healthy dose of fibre in a delicious bar, without the sugar or artificial ingredients. And with protein and fibre being essential to long-term health and recovery from illness, they have many applications in a health care setting. The fact that they are delicious means that dietary compliance isn’t an issue!”

  • For Athletes:

    “Smart Bars stand out as the number one choice for athletes. With at least 20g of high-quality whey protein per bar and all-natural ingredients without the sugar, this makes it the obvious choice for athletes. Whether you need a quick protein hit post-training, a mid-meal protein snack, a convenient mini-meal to throw in the gym or work bag, or a better option when reaching for something sweet, you’ve got it all with Smart Bars.”

  • For Seniors:

    “Achieving protein and fibre requirements in our sunset years can be tricky, yet it’s at this stage of our lives that we need both of these dietary requirements the most. Inadequate protein can accelerate the rate of sarcopenia (muscle loss) and fragility, and Smart Bars provide a delicious and convenient way to meet these requirements. With quality whey protein, a good source of fibre, and all-natural ingredients without the sugar, you can’t go wrong with a Smart Bar.”

Our Values


Our values underpin our actions and guide our behaviour:

  • Innovation:

    Is our future.

  • Integrity:

    Be fair, open, honest, and real.

  • Leadership:

    The courage to shape a better future.

  • Accountability:

    If it is to be, it’s up to me.

  • Collaboration:

    Leverage collective genius. Together we make a difference.

  • Respect:

    We value difference and individual worth.

  • Humanity:

    People are the heart of our company.

  • Excellence:

    What we do, we do well.

  • Passion:

    Committed in heart and mind.

Join us in redefining healthy snacking with Smart Bars—where every bite supports your well-being!